Television Brands
Internet Tv Bustling Behind The Advantage Of Abundant Tongfang Highlight
in the Home Appliances Industry, television has always been the most intense foreign brand flame war, in particular, played the past two years on the Chinese and foreign brands, "seven" to "73" market share of disruptive change and breakthrough television network.
A new concept of television as the new appearance appliance stores, network TV since last year and gradually occupy the mainstream of major domestic TV makers, including Tsinghua Tong Fang,
TCL , Skyworth, Konka , Changhong , Hisense and so launched a Web TV. Among them, the 2008 launch of the industry's first network television Tongfang, has even launched a whole new generation of network TV: Tsinghua Tongfang (THTF) still network television, which represents our
TV Brand is fully into the Internet TV.
Tongfang TV The same time, for fear of the Internet television policy uncertainties, foreign brands have maintained a calm, domestic brands by this time difference will become his strong Internet TV. This allows previously been in a "belated", to finally catch up with the domestic brands can compete with them first with a weapon.
Tsinghua Vice President Wang Xiangdong TV with the side that the introduction of national policy is a good company that acts big drive, network TV function will become this year
Flat Panel TV Common, standard configuration, Qinghua has to accelerate the upgrading of the domestic color TV market ill-prepared.
Tongfang in hand, after TV, according to relevant reports, CCTV has received China's first, "Internet TV license", while access to Internet TV license also Shanghai Media and so on, these will accelerate the development of the domestic Internet TV into the "genuine and standard" track.
"In the process of industrial upgrading, Tsinghua Tongfang undoubtedly stand the most favorable position." Tongfang Center for television brand, said Song Wei, the other brands are still struggling with the content of network television support, Tongfang has begun to seize the advantage by virtue of the industrial chain network television the biggest piece of cake in the new market.
Reporter was informed that, in addition to network with China Television (CCTV network) cooperation, Tsinghua Holdings Blockbuster with the party through an IPTV company also has another license. Digital TV industry chain in the layout of the decade, Tsinghua already have a network with side
Education , TV shopping, games, etc Keleba support platform to realize both massive content to watch, but also the content can be downloaded to meet the needs of different consumer groups.
Vigorously promote network television in such a functional product, it is also further upstream into the TV, to master the core technology, integrated industry chain resources to have more say. According to Wang Xiangdong said Tongfang has completed the first strategy, that is a complete layout of digital TV,
LED TV
And the three major network TV industry chain. Which is Tongfang LED TV industry chain, a vendor to do most, is the only domestic color TV enterprises have LED chip R & D and production enterprises, with the extension from the LED chip to the television terminal machine R & D and production capabilities . Actively build "world-class, China's first" LED industry base, which will, together with network television, in large part to promote the upgrading of China's color TV industry.
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